Hong Kong Exchanges and Clearing Limited (HKEX) introduced a marketing programme on 1 April 2010 to promote the use of its real-time securities market data in television coverage of Hong Kong's financial markets provided on the Mainland (the Mainland TV Programme).
Given the size and geographical distribution of the Mainland's population, HKEX believes that TV is a very effective means to deliver real-time market data to Mainland investors. The aim of the Mainland TV Programme is to increase distribution channels for and thereby the visibility of HKEX's real-time market data on the Mainland.
TV stations are required to obtain a vendor licence from HKEX for redistribution of its real-time market data. Under the current charging scheme, TV stations disseminating real-time HKEX securities market data in their programming in a non-interactive mode pay a redistribution fee of $51,000 per quarter and a monthly subscriber fee based on their total viewers or subscribers. This scheme will continue to be applicable to TV programming offered outside the Mainland (details of the current charging scheme are at Prices (Fee Schedule)).
Mainland TV Programme arrangements
Under the Mainland TV Programme, the redistribution fee will be the same, but the subscriber fee will be $10,000 per month for non-interactive TV programming offered on the Mainland, including programming produced outside the Mainland.
Details of the Mainland TV Programme are as follows: