Hong Kong Exchanges and Clearing Limited (HKEx) announced today (Thursday) that it will introduce a marketing programme on 1 April this year to promote the use of its real-time securities market data in television coverage of Hong Kong’s financial markets provided on the Mainland (the Mainland TV Programme).
Given the size and geographical distribution of the Mainland’s population, HKEx believes that TV is a very effective means to deliver real-time market data to Mainland investors. The aim of the Mainland TV Programme is to increase distribution channels for and thereby the visibility of HKEx’s real-time market data on the Mainland.
Current arrangements
TV stations are required to obtain a vendor licence from HKEx for redistribution of its real-time market data. Under the current charging scheme, TV stations disseminating real-time HKEx securities market data in their programming in a non-interactive mode pay a standard fee of $144,000 per quarter and a monthly subscriber fee based on their total viewers or subscribers. This scheme will continue to be applicable to TV programming offered outside the Mainland (details of the current charging scheme are at the HKEx website).
Mainland TV Programme arrangements
Under the Mainland TV Programme, the standard fee will be the same, but the subscriber fee will be $10,000 per month for non-interactive TV programming offered on the Mainland, including programming produced outside the Mainland.
“We believe the Mainland TV Programme will be welcomed by TV stations and will help raise the visibility of the Hong Kong securities market on the Mainland,” said Bryan Chan, the Head of HKEx’s Market Data Department.
The Mainland TV Programme will last until the end December 2012. TV stations which complete their licence application before 30 September this year will enjoy an early bird fee waiver and will not be required to pay the standard fee or the subscriber fee for the first six months of the licence. Details of the Mainland TV Programme are now available at the HKEx website.
Note: TV stations include but are not limited to those which offer their services for free through signals broadcast over the air and TV programme providers whose services are delivered through cable TV systems for a fee.